Waitrose to Anchor Brunswick
Redevelopment in Bloomsbury
Allied London’s confidence in its redevelopment plans
for the Brunswick Centre, in Bloomsbury, were rewarded this
week with the announcement that Waitrose will replace Safeway
as the anchor store for this important London development.
Michael Ingall, Chief Executive of Allied London Properties,
said, “We are delighted to have secured Waitrose as
our anchor store. Our plans have always been to provide
Bloomsbury with a much needed exciting retail destination
and securing Waitrose has underpinned our ambition. This
is exactly the type of offer Bloomsbury needs and wants.
“We had a number of options open to us when it became
clear that Morrisons did not intend to trade the proposed
42,000 sq ft new store. We chose Waitrose because of their
proven ability to attract and perform in this sort of central
London location. We expect to start on site in February
and before then we will be announcing further exciting additions
to the list of fashion and food retailers already taking
space in the scheme”.
Nigel Keen, Director of Development for Waitrose, said,
"Waitrose is delighted to be opening in this exciting
retail destination in 2006. We look forward to enhancing
the quality and choice of food shopping for people living
and working in Bloomsbury."
The Brunswick is over 55,000sqm of commercial and residential
uses (over a site of 6 acres) and comprises 40 retail units,
400 residential flats and 500 secure car parking spaces
and is home to London’s leading art house cinema,
The Renoir. Allied London’s comprehensive programme
of repairs, refurbishment and redevelopment will transform
the environment of the building and the public realm and
will create 170,000 sq ft of quality retail floor space.
New tenants will include French Connection, Benetton, Oasis,
Superdrug, Starbucks and Nandos.
-ends-
For more information contact:
Anna at Coverdale Davis for Allied London Properties on
020 7287 9770/07970 497718 or email anna@coverdaledavis.com
and Gill Smith for Waitrose on 01344 825165.
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NOTES TO EDITORS
Waitrose has leased the store on a 25 year lease.
Allied London Properties (ALP) is a major UK property company
(owned by Deutsche Bank, JER Partners and its management)
with a substantial portfolio of investment and development
projects across the UK.
Its heartland is complex mixed-use urban redevelopment,
working with private and public sector organisations to
deliver projects that combine creative vision with commercial
rigour. In practical terms this is achieved by site repositioning
through imaginative redevelopment or refurbishment and change
of use. All the company’s schemes reflect the growing
demands on cities to be dynamic, modern and sustainable
environments.
ALP has over 278,000 m² of real estate under ownership
or management plus development projects totalling more than
453,000 m² including Spinningfields in Manchester,
Skypark in Glasgow and The Brunswick in London.
For more information view www.allied-london-properties.com.
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