The Brunswick in Bloomsbury, London is moving forward with the announcement of 4 new pre-lets to kick start development of one of London's most respected urban developments and to complement Safeway, the schemes anchor tenant.

The anchor fashion offers are clothing giant, French Connection who has leased 302sqm/ 3,250sq ft and Oasis who has signed up for 223sqm/2,400 sq ft. In addition Superdrug has pre let 358sqm/3,853 sq ft t to complement the scheme's 3,900sqm/42,000 sq ft anchor superstore Safeway, whilst Starbucks has become the first catering outlet to commit to the Brunswick.

The Brunswick spans over 55,000sqm/592,020 sq ft (over 6 acres) and comprises 40 retail units, 400 residential flats and 500 secure car parking spaces. It is also home to one of London's leading art house cinemas, The Renoir. Allied London who purchased the property in 1998, have been working with the scheme's original designer Patrick Hodgkinson and architects, Levitt Bernstein to create a £20 million development programme that will respect the needs of the local residents and business people while retaining the building's original architectural presence.

The re-development works to the grade II listed London landmark will greatly enhance the environment and the public realm, increase the size of the retail units and provide quality space, provide a comprehensive repair of the external fabric of the building, ensure a complete transformation of the building's physical environment, including renewal of the public entrances, paving, landscaping and lighting and full 24-hour on-site management and security with a new CCTV installation.

Liz Pynor at French Connection, said, "We are extremely pleased to make an early commitment to The Brunswick. Bloomsbury is a part of London where French Connection is not already represented and the large workforce, student and residential community provide a good potential market for French Connection."

Acquisitions Manager for Superdrug, Steve Bennett gave positive comment on the reasons for choosing The Brunswick saying, "The Brunswick is a 'neighbourhood' as opposed to a typical Central London shopping area. In most other shopping destinations the majority of shoppers are tourists and visitors. The local community will use the store's resources on a daily basis and therefore a great opportunity for Superdrug.”

Peter Cooper, Retail Director at Allied London Properties said, "The Brunswick is unique both in terms of design and location. It has amazing potential which our proposals will realise to the full. By assembling exactly the right tenant mix for an area such as Bloomsbury and with our extensive in house development skills, will re establish the Brunswick as the heart of Bloomsbury. We will create excellent, sensibly priced trading opportunities for retailers in a dynamic Central London location and provide the much needed 'High Street for Bloomsbury'.

Allied London will create a high quality community retail and leisure venue with a relaxed feel where local residents and visitors can eat, drink and shop or just enjoy the surroundings, at any time of the day. Shops and restaurants with prominent frontage onto the central pedestrianised area, high quality public realm and outside seating will all contribute to creating a new 'High Street for Bloomsbury'.

Joint agents on the Brunswick are Markham Vaughan Gillingham (Nigel Gillingham 0117 909 9000) and Cushman & Wakefield Healey & Baker (Chris Braithwaite 0207 629 9292).

-ends-

For more information please contact Anna Coverdale or Eliza Moore at Coverdale Davis on 020 7287 9770 or e-mail eliza@coverdaledavis.com

NOTES TO EDITORS
The Brunswick comprises:

•	55,742sqm residential and commercial accommodation
•	Foundling Court and O'Donnell Court consisting of 400 flats
•	Car park x 2 decks for 500 cars (250 residential the other currently managed by NCP)
•	The Renoir cinema, one of London's leading art house cinemas, has two screens and 500 seats
•	Safeway, Boots plus a number of smaller independent operators

The Brunswick is located between Kings Cross and Russell Square in the heart of Bloomsbury, is close to The British Museum, the British Library and numerous tourist attractions and hotels. There are entrances on Bernard Street, Marchmont Street, Handel Street and Brunswick Square. Russell Square Station also provides easy access for workers, students and visitors.

Allied London Properties Ltd

•	Allied London is a major UK property company (owned by Deutsche Bank, JER Partners and its management) with a substantial portfolio of investment and development projects across the UK
•	Its heartland is complex mixed-use urban redevelopment, working with private and public sector organisations to deliver projects that combine creative vision with commercial rigour. In practical terms this is achieved by site repositioning through imaginative redevelopment or refurbishment and change of use. All the company's schemes reflect the growing demands on cities to be dynamic, modern and sustainable environments
•	ALP has over 278,000 m_ of real estate under ownership or management plus development projects totalling more than 453,000 m_ including Spinningfields in Manchester, Skypark in Glasgow and The Brunswick in London
•	To find out more log on to www.alliedlondon.com

Statistics
Resident population of 43,000 within the core catchment area including 61% professional, managerial and skilled non-manual.

Working population of 96,000 within the core catchment area including 50% in banking, finance and insurance.

Student population of 18,000 at UCL and UCH.

Russell Square station handles 11.5 million people annually and acts as an important gateway to Bloomsbury.

Week day and week end volumes compare well with other destinations:

Station	Exit numbers Weekdays	Exit numbers Weekends
Notting Hill Gate	20,757	39,380
Queensway/ Bayswater	18,945	34,525
Russell Square	19,242	22,794
Shepherd's Bush	18,602	24,981
Sloane Square	23,057	28,709

Annual shopping spend by visitors to London exceeds £2 billion.

39% of overseas visitors on holiday in London come to Bloomsbury for the British Museum, which attracts 4.6 million visitors a year.

Camden has more hotel bed spaces than any other Borough outside Westminster.

CONTACTS
Developers
Allied London Properties
Peter Cooper & Neil Carron
t: 020 7291 7970
f: 020 7291 7971
e: neilc@alliedlondon.com
Architects

Professer Patrick Hodgkinson

Levitt Berstein
David Levitt Bernstein & Jürg Weber
t: 020 7275 7676
f: 020 7275 9348
e: post@levittbernstein.co.uk
w: www.levittbernstein.co.uk

Agents
Markham Vaughn Gillingham
Nigel Gillingham & Simon Betty
e: 0117 909 9000
f: 0117 915 9764
e: ngillingham@mvgretail.com
e: sjbetty@mvgretail.com
w: www.mvgretail.com

Cushman & Wakefield Healey & Baker
Ray Dowse & Chris Braithwaite
t: 020 7935 5000
e: ray.dowse@eur.cushwake.com
e: chris.braithwaite@eur.cushwake.com
w: www.cushmanwakefield.com

homepages.gold.ac.uk

www.thebrunswickproject.co.uk

www.londonstills.com/bloom4.html

www.gowithit.co.uk/london/bloomsbury.html

		© Allied London 2004 \| Disclaimer	Designed & Produced by Bostock and Pollitt